Joseph Arroyo, Copywriter

White Papers

Top of Funnel downloadable lead magnets written to move leads to book a BOFU free consultation.

Client: Alexant, insurance agency IT solutions provider

Audience: Medium to large insurance agencies

Challenge: Overcome skepticism regarding changing from one agency management system (AMS) to a newer, more feature-rich system

Tone: Competent, informed, expert

Strategy: I wrote this whitepaper to authentically show the advantages of the new AMS, and inform the reader that my client could make the transition painless. The whitepaper was designed to be a free, downloadable lead magnet. Traffic was driven to the landing through a warm prospect list as well as paid advertising.

White Paper - Premium Downloadable Asset

White Paper - Premium Downloadable Asset

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultatio

The client, an IT consultant specializing in insurance agency management system (AMS) software, wanted to create a premium asset that prospects could download from their website. The goal was to engage the user to click through to book a consultation.