Emails

Client: Socotra, Insurance core technology platform

Audience: Small to Mid-tier Insurance companies

Challenge: Increase consultations for deploying Socotra core tech solutions.

Tone: Confident, professional, informed

Strategy: I wrote copy for a total of 12 emails, with 4 each for top, middle, and bottom of funnel. The emails were sent to an existing mailing list. I designed the emails to flow into a hard request for book a free consultation at the end of the series.

Client: GIBLIB, surgical video production and streaming platform

Audience: Medical doctors, medical device manufacturer salespeople

Challenge: Increase engagement from new subscribers and provide instructions on using the service.

Tone: Professional, authoritative, snappy

Strategy: I wrote this copy to move quickly and hit hard since medical professionals are so busy. Each email flows directly to a CTA to engage with the app and continue their subscription.