Driving consultations through warm outreach to medical device salespeople.

Client: GIBLIB

Audience: Surgeons, medical device salespeople and executives

Challenge: Increase free consultations through direct mail cold outreach.

Tone: Bold, assertive, confident, professional

Strategy: GIBILIB mailed a Virtual Reality Headset with links to company produced surgical videos to prospects. I wrote this packaging insert, which included usage instructions as well as copy leading to the prospect booking a free consultation.