Landing pages customized to email campaigns.

Client: GIBLIB, surgical video production and streaming

Audience: Surgeons, medical device salespeople and executives

Challenge: Increase free consultations for surgical video production.

Tone: Professional, authoritative, expert, confident

Strategy: An email campaign (which I also wrote) drove traffic to these landing pages. I wrote the landing pages to flow from a bold headline to the natural conclusion of clicking the CTA and booking a free consultation. I emphasized the money-saving and revenue-producing benefits of utilizing High Definition and Virtual Reality video production techniques to sell medial equipment.